Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty

Logo and Identity design for Subliners, the New York team in the Call of Duty League. The team is part of the Andbox family. Inspired by dazzle camouflage on warships, the logo draws from bold contrasting colors and lines that intersect each other. Being visually loud draws more attention than it deflects, but at high speeds, it disorients opponents and distorts their perception. The logo is a weapon and a provocation; a crosshair and a moving target. It is always active, moving with speed and precision to confuse — not conceal.

Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and George Lavender. 2019.

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty

[videojs_video url=“https://www.matthijsvanleeuwen.com/wp-content/uploads/matthijsmattvanleeuwensublinersnewyorkmotherdesignyayaxu_pattern_lr.mp4” width=“1920” controls=“false” autoplay=“true” loop=“true” muted=“true”]

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty, typography

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty, typography

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty, typography

[videojs_video url=“https://www.matthijsvanleeuwen.com/wp-content/uploads/matthijsmattvanleeuwensublinersnewyorkmotherdesignyayaxu_barricade_lr.mp4” width=“1920” controls=“false” autoplay=“true” loop=“true” muted=“true”]

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty

[videojs_video url=“https://www.matthijsvanleeuwen.com/wp-content/uploads/matthijsmattvanleeuwensublinersnewyorkmotherdesignyayaxu_flag_lr.mp4” width=“1920” controls=“false” autoplay=“true” loop=“true” muted=“true”]

[videojs_video url=“https://www.matthijsvanleeuwen.com/wp-content/uploads/matthijsmattvanleeuwensublinersnewyorkmotherdesignyayaxu_pattern-horizontal_lr.mp4” width=“1920” controls=“false” autoplay=“true” loop=“true” muted=“true”]

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty

[videojs_video url=“https://www.matthijsvanleeuwen.com/wp-content/uploads/matthijsmattvanleeuwensublinersnewyorkmotherdesignyayaxu_pattern-vertical_lr.mp4” width=“1920” controls=“false” autoplay=“true” loop=“true” muted=“true”]

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty, typography

[videojs_video url=“https://www.matthijsvanleeuwen.com/wp-content/uploads/matthijsmattvanleeuwensublinersnewyorkmotherdesignyayaxu_metallogo_lr.mp4” width=“1920” controls=“false” autoplay=“true” loop=“true” muted=“true”]

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty, typography

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty, typography

[videojs_video url=“https://www.matthijsvanleeuwen.com/wp-content/uploads/matthijsmattvanleeuwensublinersnewyorkmotherdesignyayaxu_pattern2_lr.mp4” width=“1920” controls=“false” autoplay=“true” loop=“true” muted=“true”]

Subliners, Mother Design, Visual Identity, Logo, Yaya Xu, Matt van Leeuwen, Matthijs van Leeuwen, Andbox, Call of Duty, typography

[videojs_video url=“https://www.matthijsvanleeuwen.com/wp-content/uploads/matthijsmattvanleeuwensublinersnewyorkmotherdesignyayaxu_pattern-circular_lr.mp4” width=“1920” controls=“false” autoplay=“true” loop=“true” muted=“true”]